Campaign featuring actress Regina Case is aired again
Encouraged by its "Viva a opção" successful campaign, Embratel is releasing a new footage to promote its wireline calling services Livre and Net Fone. The footage will be aired this week on regular TV by Globo, Record, Bandeirantes and SBT TV stations.
In the footage by AlmapBBDO, Embratel relies once again on the charisma of actress Regina Casé, now a lift operator whose passengers are always taken to the seventh floor. The unusual scene refers to the lack of options offered to the customers by the competition.
Livre and Net fone via Embratel are aimed at different customers and offer interesting edges in comparison with the competition. With no monthly charges, both services offer flexible prepaid amounts that can be used by the customers to make any type of call on a pay-per-use basis.
Technical Info - Footage
Advertiser: Embratel
Title: Elevador
Product: Livre and Net Fone
Director of Creation: Marcello Serpa, Dulcidio Caldeira
Creation: Rynaldo Gondim
Producer: Margarida Flores e Filmes
Direction: Tadeu Jungle
Photography: Ted Abel Pedro
Rtvc: Egisto Betti
Sound track / Narrator: Jukebox
Editing: Rogério Ferreira Alves
Final shape: Ilegal FX, Mauro Amar
Service: André Furlanetto, Alessandro Zanetti, Luciane Nery
Planning: Cintia Gonçalves, Isabel Nascimento, Diego Salistre
Media: Flávio De Pauw, Fernando Vida, Orivaldo Rocha, Haroldo Peçanha
Approval: Guilherme Zattar, Mariana Abreu
About Embratel
Embratel is a major telecommunications carrier in Brazil. It offers complete telecommunications solutions to the Brazilian market including local, long distance domestic and international calling; data, video and Internet transmission. Embratel can provide services all over the country through its satellite solutions. Embratel has been part of the history of Brazil for 43 years, playing a major role in the country`s development. In 2007 the Company`s turnover was R$ 8,6 billion, and its investments mounted to over R$ 1,2 billion in Brazil. For additional information, go to: www.embratel.com.br
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